Creative Ops
Project Manager
Producer
Client Partner
I believe…
In the power of story telling to build meaningful connections.
That our authentic selves and lived experiences power the world we live in today.
That when we nurture our strengths and lean into our super powers, there’s no problem that we cannot solve.
That we are always stronger together than we are apart.
About Me
My dad played ice hockey for Japan’s national team and my mom was a professional figure skating coach. They met at the ‘76 Innsbruck Olympics and so of course my sister and I were put on the ice as soon as we could walk.
Our family’s passion for the sport, ethos of coaching, and values around teamwork laid down the foundation for everything that was to come….
Values
Loyalty. Empathy. Effectiveness.
Things I Think About
The power of brands and storytelling, and how relationships with consumers have evolved to become more personal today then ever.
How to be compassionate, inclusive, and effective. These are not mutually exclusive, but an important way in how we define performance today.
Super Powers
Leadership + Team Building
Adopting Jocko Willink’s ‘Extreme Ownership’ mentality, I directly own responsibility and accountability for the entire team. I lead with empathy for our people and conviction in our mission. I believe this leads to better retention, greater performance, and measurable results.
Entrepreneurial Mindset
I love building things. Teams, organizations, businesses, and ideas. I’m extremely goal oriented with the view that every problem is an opportunity to refine, improve, and come one step closer to building something great.
Creativity + Business
Connecting brands and products to their market is part art, part science. The art builds an emotional relationship that draws the hearts of consumers. The science is the analytics and data that drives the results. I strive to find the optimum balance where the two are in service of, instead of at odds, with each other.
Clients
adidas Reel
From editorial articles to short-form videos, here’s a compilation of all the work my team and I produced for adidas CONFIRMED in 2021.
Campaigns
iPod Silhouettes ‘Ting Tings’
Chevrolet Volt Super Bowl Ad
Apple - Chinese New Years 2016
iPod Silhouettes ‘Coldplay’
Comcast Xfinity ‘I Miss You Man’
adidas
iPod Nano ‘Nanochromatic’
iPod Nano ‘Feist 1, 2, 3, 4’
Apple - Chinese New Years 2015
iPod Nano 5th Generation
iPad Launch
iPod Silhouettes ‘Mary J. Blige’
iPod Silhouettes ‘Paul McCartney’
iPod Touch
Comcast Xfinity ‘Welcome Back’