Brand Leader
Growth Architect
Client Partner
I believe…
In the power of story telling to build meaningful connections.
That our authentic selves and lived experiences power the world we live in today.
That when we nurture our strengths and lean into our super powers, there’s no problem that we cannot solve.
That we are always stronger together than we are apart.
About Me
My dad played ice hockey for Japan’s national team and my mom was a professional figure skating coach. They met at the ‘76 Innsbruck Olympics and so of course my sister and I were put on the ice as soon as we could walk.
Our family’s passion for the sport, ethos of coaching, and values around teamwork laid down the foundation for everything that was to come….
Values
Loyalty. Empathy. Effectiveness.
Things I Think About
The power of brands and storytelling, and how relationships with consumers have evolved to become more personal today then ever.
How to be compassionate, inclusive, and effective. These are not mutually exclusive, but an important way in how we define performance today.
Super Powers
Leadership + Team Building
Adopting Jocko Willink’s ‘Extreme Ownership’ mentality, I directly own responsibility and accountability. I lead with empathy for our people and conviction in our mission.
Entrepreneurial Mindset
I love building. Teams, organizations, businesses, and ideas. I view every problem as an opportunity to learn, refine, improve, and come one step closer to building something great.
Creativity + Business
There is alchemy when business connects with creativity. I strive to find this intersection every day.
Clients
adidas Reel
From editorial articles to short-form videos, here’s a compilation of all the work my team and I produced for adidas CONFIRMED in 2021.
Campaigns
iPod Silhouettes ‘Ting Tings’
Chevrolet Volt Super Bowl Ad
Apple - Chinese New Years 2016
iPod Silhouettes ‘Coldplay’
Comcast Xfinity ‘I Miss You Man’
adidas
iPod Nano ‘Nanochromatic’
iPod Nano ‘Feist 1, 2, 3, 4’
Apple - Chinese New Years 2015
iPod Nano 5th Generation
iPad Launch
iPod Silhouettes ‘Mary J. Blige’
iPod Silhouettes ‘Paul McCartney’
iPod Touch
Comcast Xfinity ‘Welcome Back’